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Nevada County Tax Mailers Trigger FPPC Penalty

Nevada County Tax Mailers Trigger FPPC Penalty

Nevada County used taxpayer money to promote Measure V, a sales tax hike that failed at the ballot box and now brings a proposed $31,500 fine.

Nevada County’s tax mailers have put the California county on the hook for another public expense after state regulators found it spent taxpayer money to promote Measure V, a sales tax increase voters later rejected. The Nevada County tax mailers issue is now headed for a formal vote by the state’s Fair Political Practices Commission on Aug. 20.

According to regulators, the county spent $34,614 in public funds on two mailers that crossed from basic voter information into advocacy for the 2022 measure. Measure V would have raised the county sales tax by half a percentage point for 10 years and was presented as a way to bring in roughly $12 million a year for wildfire prevention, emergency services and disaster preparedness. The proposal fell short with 48.41% of the vote.

Nevada County Republican Party Chairman Mac Young called the spending deeply ironic, arguing that public money should not be used to persuade residents to approve higher taxes. He said government funds belong to the people and should never be used to push them to give more money back to the government. County officials did not immediately respond to a request for comment.

The first mailing, sent in October 2022, reached 33,351 residents and cost $17,708. It described Measure V as responsive to community priorities and highlighted wildfire prevention, better evacuation routes, stronger emergency communications and help for low-income seniors and people with disabilities. Regulators said the county downplayed the tax increase by putting the sales tax hike in the smallest font while giving the measure’s benefits the most attention.

In the commission’s view, that approach turned the piece into advocacy rather than neutral information. Investigators said the mailing emphasized positives and obscured the downside, making it more likely to persuade readers than simply inform them. Even a disclaimer saying the county did not advocate a yes or no vote did not keep it within state law, regulators concluded.

Later that month, the county sent a second mailer to 33,101 residents at a cost of $16,906. That version highlighted a warning that 92% of Nevada County residents live in high or very high fire hazard severity zones before again promoting Measure V as a way to improve evacuation routes and help people get out safely during emergencies. Regulators said that mailing, too, promoted the measure’s benefits while minimizing the tax increase and other potential drawbacks.

The FPPC charged Nevada County with seven violations: two counts involving prohibited campaign-related mass mailings at public expense, two disclosure violations, one count for failing to file a semiannual campaign statement on time, and two counts for missing 24-hour independent expenditure reports. The agency said the conduct carried a high degree of public harm because taxpayer-funded election influence threatens the integrity of the process.

Under the proposed settlement, Nevada County would pay a $31,500 penalty, or $4,500 for each violation, and file corrective campaign reports. The commission is set to consider the deal on Aug. 20. For Americans watching local government, the case is a reminder that tax dollars are supposed to serve the public, not be used to sell the public on higher taxes.

Frequently asked questions

What did Nevada County do with taxpayer money?
The county spent $34,614 on two mailers promoting Measure V, which would have raised the county sales tax by half a percentage point.
Did Measure V pass?
No. The measure received 48.41% of the vote and failed.
Why did regulators object to the mailers?
They said the mailers emphasized the benefits of the tax measure while downplaying the tax increase and other potential downsides.
What penalty is Nevada County facing?
The proposed settlement calls for a $31,500 fine, or $4,500 for each of seven violations.
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