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New Bell prison record label turns inmates into stars

New Bell prison record label turns inmates into stars

At Cameroon’s New Bell prison, Jail Time Records has given inmates a stage, a fan base, and an award-winning documentary.

Jail Time Records has turned New Bell prison in Douala, Cameroon, into an unlikely music hub, with the New Bell prison record label helping inmates record songs and make music videos from behind bars. The prison, known for its harsh conditions, has become home to a studio that has made some prisoners local stars and drawn attention far beyond Cameroon.

The facility operates almost like a small city. Inmates serve as messengers, other prisoners help guards keep order, and a market inside the prison sells items such as fried cassava and beignet pastries. Against that backdrop, the music project has become one of the clearest signs of how prisoners have carved out space for creativity inside a difficult system. One inmate, Empereur, has pulled in 24,000 YouTube views with a video shot entirely in prison.

Steve Happi, a former inmate who helped found Jail Time Records with Italian artist Dione Roach, described the project to the BBC’s Talking Movies as a way for prisoners to be heard. He said it offers resistance, friendship and love, and helps inmates stop thinking only about the walls around them. The studio itself is basic: a small recording booth attached to a room with a single computer, but it has produced material that has reached listeners in South Africa, the United States and Argentina. Earlier this year, the label even staged a large concert in the prison courtyard.

The project’s reach has grown with the release of a documentary, also called Jail Time Records, which was filmed inside New Bell over six years. Directed by Happi and Roach, the film won three prizes at the Tribeca film festival last month, including best documentary feature. It follows inmates including Stone, a former soldier in Cameroon’s presidential guard who was sentenced to 10 years for robbery and illegal possession of firearms. He says he is innocent. The film also shows his struggle to stay in contact with his young daughter.

Roach said the effort is meant to be rehabilitative, not celebratory of crime, and said the team enters prison without judgment. Happi said prison authorities were supportive, and that the head of the prison attended this year’s concert and danced with the performers. The project has expanded to New Bell’s women’s wing, where Jeje became the first female artist and released a debut Afrobeats track in 2022. Jail Time Records has also opened a studio in Ouagadougou, Burkina Faso. For inmates living in one of Africa’s most troubled prisons, the New Bell prison record label has become a rare outlet and a possible route to something better.

Frequently asked questions

What is Jail Time Records?
It is a prison music project at New Bell that lets inmates record songs and make music videos from behind bars.
Who started the label?
Steve Happi, a former inmate, helped found Jail Time Records with Italian artist Dione Roach.
How has the project affected inmates?
It has given prisoners a way to be heard and has created opportunities for creativity, friendship, and rehabilitation inside the prison.
What happened to the documentary about the project?
The documentary, also called Jail Time Records, won three prizes at the Tribeca film festival, including best documentary feature.

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